May Malaise: TV Commercial Impressions Slide For Networks


As the Senior Analyst of Advertising, Media and Internet at Wall Street equity research house Pivotal Research Group, Brian Wieser has gained a strongly positive reputation as a straight-shooter who provides some of the cleanest visibility on the state of broadcast media in the U.S.

That’s why the broadcast TV industry’s C-Suite should be a tad anxious about Wieser’s analysis of trends tied to the use of TV alongside commercial share for the calendar month of May 2017.

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