McAlpine Ascends To Cobalt’s CEO Role


Cobalt Digital‘s VP/Business Development of two years — a four-decade broadcast industry veteran who has been a part of the executive team for the past five years — has climbed to the role of CEO at the TV industry tech company.

bob-mcalpineRobert McAlpine settled into the role just before the New Year, and is now managing the overall operation, direction and continued growth for the company.

“Bob is a consummate professional whose leadership, drive, expertise, and organization have been instrumental in our growth,” said Cobalt Digital President Gene Zimmerman. “He has a real gift for nurturing our skills and making the best use of our talents in every department — from engineering to the front office — in order to make us the best we can be. We have all benefited from his counsel and friendship, and I can’t think of anyone better to lead us at a time when the industry is evolving faster than ever.”

Before joining Cobalt, McAlpine served as VP/Sales at Telecast Fiber Systems, where he was responsible for worldwide direct sales and channel operations. Before that, he held the role of VP/Global Sales and Business Development at MultiDyne Video & Fiber Optic Systems.

McAlpine also held several sales-management positions during a 17-year tenure at Pesa, where he rose to SVP/Sales & Marketing before the company was acquired by QuStream.

McAlpine is also a U.S. Armed Forces veteran and spent four years in the electronics field for the Air Force.

He is also a member of NAB’s Executive Advisory Committee.

Cobalt Digital designs and manufacturers 12G/3G/HD/SD and IP-based conversion, terminal, throwdown and multiviewer technology for the broadcast television environment. Cobalt is a founding partner in the openGear initiative.