According to an AdAge story, Sen. John McCain’s presidential campaign is buying into NBC Universal’s Olympics coverage. The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama’s campaign had announced last month it was buying during the Olympic Games, which begin Aug. 8. NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo.
Like the Obama team’s ad buy, the McCain campaign’s purchase includes network and cable spots. The latest media outlays of both presidential campaigns are the first substantial buys of network TV by any presidential candidate in 12 years, said the story.