“D-Mented Reality,” the fourth annual D Show, recently brought together Detroit’s marketing communications community to celebrate the creative talent in Motown. The D Show is the hallmark initiative of The D Council, a committee of the Adcraft Club of Detroit, the nation’s oldest and largest local advertising club. This coalition of advertising, creative, digital, media, production and music professionals is committed to connecting people and ideas in order to grow Detroit’s creative community and celebrate its creativity.
“The D Show is much more than an advertising show,” Luana Floccuzio, Adcraft president and director, Campbell-Ewald, told RBR-TVBR. “The show is designed to recognize the breadth and depth of the creative talent here in the D. And it dovetails perfectly with a central part of the Adcraft Club’s mission — to recognize and celebrate great work while fostering creativity in our various crafts and greater community.”
We also asked her how the climate changed lately in Detroit with so many more auto ads airing and sales up at the big automakers. “We experienced a great vibrancy and energy at the D Show this year, as evidenced by our increase in the number of show entries as well as attendees,” said Floccuzio. “As a community, we’re feeling that same energy with the positive movement we’re seeing in the automotive sector and across the marketing communications industry as a whole. It feels as if we are really turning a corner from an economic perspective.”
The event took place 12/1, at the Max M. Fisher Music Center in Detroit with more than 800 attendees. The award categories, judges and winning entries reflect the changing industry where the lines between creative, media and entertainment blur and redefine daily.
In addition to advertising, design, production, post production, digital and all forms of emerging media were represented and honored. There were also noncommercial awards in the craft categories of music, film, photography, illustration and CGI. In addition, non-traditional marketing communications including Guerrilla Marketing, Experiential and Branded Entertainment initiatives were recognized.
Top honors went to McCann Erickson, winning “Best of Show” for their Travel Michigan Campaign. See the complete list of finalists here.
The criteria for submission required the work to have been produced by any Detroit-based agency or client between June 1, 2009 and May 31, 2010. The underlying criteria by which entries were judged include that the work be insightful, innovative, intelligent and inspirational. The winning work was determined by the overall assessment of the creativity, the concept, the production value and merit of the entry.
The two-phase judging process included an initial review of all submissions by The D Council, resulting in finalist entries, which were then judged by a jury of industry professionals who best represented talent from around the country. This exposes Detroit talent to influential leaders in other cities also well known for great creative.
(L-R) Luana Floccuzio, Adcraft President and Director, Campbell-Ewald; Matt Canzano, D Council Chairman and Executive Creative Director, McCann Worldgroup and Sherrie Weitzman, Adcraft Second Vice President, D Council Vice Chair and National Advertising Manager, Cadillac
The D council (L-R): Sherrie Weitzman, National Advertising Manager, Cadillac, General Motors Corp.; Mark Simon, EVP and Executive Creative Director, Campbell-Ewald; Gary Wolfson, EVP and Chief Creative Officer, SMZ Inc.; Lisa Gilpin, Social Media Strategist, Weber Shandwick; Rick Dennis, Executive Creative Director, Goodby Silverstein; Matt Canzano, Executive Creative Director, McCann Worldgroup; Etta Menlo, President, Universal Images; Brian Yessian, Executive Creative Director, Yessian Music; Laurie Hix, Partner and Creative Director, Brogan & Partners Convergence Marketing; Stuart O’Neil, Team Detroit and Rob Hendrickson, Creative Director, GlobalHue.
Adcraft President Luana Floccuzio presents Mark Canavan, Creative Director for McCann Erickson with the “Best of Show” award for McCann’s Travel Michigan Campaign.