The US Army has renewed with McCann Worldgroup as its AOR after a review that included Grey and Y&R. It includes media buying as well. The agency’s new contact will begin 4/7 and continues their work for the Army since 2005. McCann will provide a full-range of general advertising, public affairs support and direct marketing to support recruiting and retention programs for the Army, including a continuation of the “Army Strong” campaign and theme.
The RFP was placed last August, according to DM News. It was due back 9/24. The new contract is worth over $200 million annually, a Universal McCann spokesperson tells RBR-TVBR. The contract will span one year with four one-year option periods.
Sub-agencies involved in serving the client include McCann Erickson; MRM Worldwide; Universal McCann (media); branding and recruitment shop NAS Recruitment Communications; Momentum (digital); Weber Shandwick (PR); and Casanova Pendrill (Hispanic).
Said Nick Brien, CEO of McCann Worldgroup, in a statement: “We are thrilled and deeply honored to have been reappointed as the integrated marketing communications agency for the US Army. We are extraordinarily proud of introducing and advancing the ‘Army Strong’ campaign platform.”