IPG’s McCann Erickson Berlin office has lost its Lufthansa global creative business to Hamburg, Germany-based Kolle Rebbe in a three-year deal. McCann held the account since 2000. The review didn’t affect Mindshare’s planning and buying biz for the account.
This hit comes just weeks after losing ExxonMobil’s global creative account to BBDO and not long after losing the global Nescafe coffee business to Publicis Groupe. However, IPG’s Universal McCann scored media on ExxonMobil’s $300 million-plus global account.
Kolle Rebbe pitched against incumbent McCann and other agencies believed to include BBDO, Scholz & Friends, BBDO’s Proximity and German-based international group Serviceplan—according to AdAge.
Kolle Rebbe is part of TheNetworkOne, an independent ad network that says it has member agencies in 65 countries.