As we first reported on Monday and Tuesday (12/2/08 RBR #234), McGavren Guild has been reborn as a rep firm from the ashes of the Interep bankruptcy. Now it’s official–McGavren Guild’s Lisa Sonnenklar, President and Barry Fischer, Executive VP/General Manager have secured financing with outside investors who will partner with the newly re-established independent radio rep. We have confirmed it is not the same financiers as Local Focus/Focus 360.
Sonnenklar stated, "We are thrilled to continue to offer the benefits of a true independent rep company. I believe strongly that with our new financial partners, McGavren Guild is poised to flourish in the months ahead.”
Fischer added, "The need and desire for an independent rep company that seeks to sell the value of our medium and our audiences, will always have high value to the radio stations. At McGavren Guild we will continue to focus on these areas and grow our core business, while fostering creative ideas to help develop new business for our medium.
McGavren Guild will continue to operate from its existing offices throughout the country with its current sales staff.