McGavren Guild, Entravision sign for El Paso, Sacramento


McGavren Guild Media has agreed with Entravision to rep the company’s English-language radio stations in both the El Paso, Texas and Sacramento, California markets.

Led by Jeffery Liberman, President of the Radio Division, Entravision operates KOFX-FM and KHRO-AM in El Paso and KBMB-FM and KNTY-FM in Sacramento. Liberman noted, “McGavren Guild’s leadership and sales teams have proven track records of success and their ability to generate national sales for their clients led us to the decision to work with Lisa Sonnenklar and her team. Our four radio properties in El Paso and Sacramento have a loyal base of listeners over the air and online and we are confident that McGavren can support our growth and sales strategy across these platforms.”

Lisa Sonnenklar, McGavren Guild President / CEO added, “Jeff Liberman and the entire Entravision team are among the best operators in the business and we are thrilled to begin this relationship with them. Our companies are very much of a kindred spirit, and we know that this marks the beginning of a mutually
beneficial partnership that will blossom over time.”

KOFX-FM “The Fox” is the leading Oldies station in El Paso and KHRO-AM is the market’s top talk station. In Sacramento, KBMB-FM “The Bomb” is the leading Hip-Hop radio station and KNTY-FM “The Wolf” plays today’s hottest country music.