McGavren Guild announced that it has partnered with Shamrock Communications and the Milwaukee Radio Alliance as their national rep. Shamrock operates stations in Baltimore, Wilkes-Barre/Scranton, and Tulsa, and Milwaukee via the Milwaukee Radio Alliance.
Noted Bill Hurwitz, VP/GM, “Shamrock, and the Milwaukee Radio Alliance had lengthy discussions regarding our national representation after the demise of Interep. In our search for a new rep firm we were focused on the ability to have a top-notch group of sellers and market managers. Frankly nothing else really mattered after that. National representation is STILL a relationship business and the relationship we have with the principals of the new McGavren Guild, and the relationships the McGavren Guild sellers have with media buyers is still what gets things done. I can count on those people.”
Lisa Sonnenklar, President / CEO added, "I am so happy and proud that our friends at Shamrock/MRA have given us the opportunity to continue our partnership for many years to come. We see eye-to-eye on so many issues, especially the importance of relationships in this business, and we will certainly capitalize on our relationships to deliver on their behalf.”