McGavren Guild Radio, an Interep company, announced today that it has signed an agreement with Radio Disney to provide ad sales representation to the group’s 42 stations across the country. The local stations were previously represented by ABC Radio Sales.
Lisa Sirotka, President of McGavren Guild, said, “Radio Disney is the ultimate advertising vehicle for marketers looking to reach moms, families and kids. Every week, more than 5.3 million kids and tweens 6-14, and 3 million moms, listen to Radio Disney. We are thrilled to have this opportunity to work with Radio Disney on developing new and exciting ways to grow their share of ad revenue.”