MEC will become the planning and buying agency for all of Marriott’s brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards, effective 11/1. In July, Marriott placed the majority of its media account in review. Incumbent agencies Carat (US), Starcom (Latin America), ZenithOptimedia (Asia Pacific) and MEC on a project basis (EMEA), were invited to participate. The review was narrowed to MEC and ZenithOptimedia.
Marriott’s creative agencies, mcgarrybowen and Team One, as well as paid search marketing handled by Publicis, were not affected, nor were the agreements with specialized agencies globally.
“We’re absolutely delighted to have been selected to work with the Marriott family of brands,” says Charles Courtier, CEO Global, of MEC. “This pitch involved an exhaustive analysis of our network capability, our operating principles and the depth and breadth of our most valuable assets – our people. I am proud of our teams right across the world and we can’t wait to get to work with our new client partners.”
Joanne Davis Consulting New York to assist in the agency review process.