By Jeff Loucks
Deloitte Center for Technology, Media & Entertainment
Every couple of decades, major market transitions reshape how people consume content, from talkies in the late 1920s to broadcast TV in the ’50s, from cable TV in the late 1970s to onscreen video in the ’90s. But the disruption caused by technology companies entering the media and entertainment space in the last few decades is triggering transformations like never before.
Iconic media companies have long proven resilient amid disruption. But with content consumption and distribution trends shifting ever more rapidly, there’s no guarantee of survival—one major reason why storied media brands are teaming up and looking to combine assets to strengthen their position and prepare for a new era, whatever it might look like.