Phillip Beswick, CEO of The Media Audit, announced the appointment of Tracy Austin as VP/General Sales Manager of the company. Most recently Austin was east coast regional manager. She takes over from Mike Bustell, who had been with The Media Audit for 21 years and is taking a position with a yet undisclosed company.
Says Beswick: “Tracy is a natural leader. She has taken over territories and built a solid business helping clients grow their business. Tracy’s peers have watched her do this and have naturally gravitated to her. Tracy could have been a doctor. Aside from being very smart and personable, she is very client focused, and works tirelessly to help her clients achieve their goals. I couldn’t be happier that we have someone with Tacy’s talents to naturally slip into the sales manager’s role. Tracy epitomizes the spirit of The Media Audit, a small, personable company making a big difference to its clients.”
‘It is bitter-sweet to lose Bustell” Beswick continued. “Mike’s clients loved him and he helped a lot of media earn a lot of money by helping them understand their strengths and selling those strengths. Mike made research interesting with his entertaining style. Everyone loved his quick and quirky sense of humor and looked forward to his regular training sessions. On the sweet side I am very happy for Mike. He has been with The Media Audit for more than half his business career and now is a great time to spread his wings with a new experience. It has been a privilege to work with him. I am very happy for him.”
Commenting on her appointment Tracy said: “As Mike has proven after his 21 years with The Media Audit this is a rare opportunity. And I couldn’t be happier. I feel we have the right product at the right time. More than ever consumers live in a multi-media world of legacy media and the new digital age. We have a great sales team and I looking forward to working with them to ensure our clients are getting their optimal advantage out of our service.”