Big Media Broker Takes Lead Role In Big AVOD Deal

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The Tucson-based media brokerage Kalil & Co. is universally known across the media industry as a top facilitator of broadcast property sales.


Now, it has successfully served as the exclusive broker in a transaction 100% focused on the fast-growing Advertising-based Video on Demand (AVOD) industry — a sign that the rise of this form of video content and the providers behind them could be more than just a digital fad.

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With Kalil & Co. as the exclusive broker, content distributor and streaming
channel company The Film Detective, which focuses on classic film and TV programming, is being sold to Cinedigm.

The transaction brings The Film Detective’s library of 3,000 or so content titles and 10,000 individual film and TV episodes — plus two Free-Ad-Supported-Television (FAST) linear
networks — into Cinedigm’s portfolio of streaming channels and content. The eponymous channel it is best known for was joined at the start of 2020 by Lone Star, a classic western channel.

Launched six years ago, The Film Detective has distributed its library through such platforms as NBCUniversal diginet Cozi TV, Weigel Broadcasting’s MeTV, and Pluto TV. With the exclusive representation of an additional five film libraries, The Film Detective also brings to Cinedigm an additional 1,000 movies available to license.

The Film Detective launched in 2018 and this channel is available on Dish Network’s Sling TV, Sinclair Broadcast Group’s STIRR, Plex TV, Distro TV and Vizio.

The company will continue to operate independently under Cinedigm ownership, with founder and CEO Philip Hopkins retaining his duties as President.

“Cinedigm expects to leverage the company’s Matchpoint technology platform to accelerate The Film Detective’s distribution across Cinedigm’s network of more than 100 digital retail partners,” the company says.

Additionally, Cinedigm plans to expand the distribution of The Film Detective’s two current channels across its network of more than 820 million consumer devices.

The launch of “several” new genre channels in the coming months is also in the works, Cinedigm says.

“I am thrilled to reach this acquisition agreement with Cinedigm, which will give The Film
Detective the firepower to grow our content library and streaming channels much faster than before,” Hopkins said.

The acquisition is subject to completion of definitive documents and any closing conditions to be agreed upon.