Just over half of ad agencies predict more media advertising will be placed this holiday season than last.
Broadly, the outlook for the end of 2015 looks strong as 45% of media buyers project their growth to be higher in the second half as compared to the first, according to STRATA.
Client budgets this year are expected to increase at 17% of agencies, while 57% of agencies polled see client budgets remaining flat compared to last year.
Client budgets this year are expected to increase at 17% of agencies, while 57% of agencies polled see client budgets remaining flat compared to last year. 40% of agencies plan on hiring additional staff in the second half of this year, the highest percentage recorded in the STRATA Survey in five years.
