Media campaign incomplete without air force


Many advertisers rely on the air waves to get their message out – meaning they use radio and television for advertising purposes. Newspapers and other media also figure in the mix. But there’s a company out there pointing out that these messages may be forgotten by the time consumers get to a shopping area, unless there’s a presence in the actual sunlit cloud-filled air above their heads.

The company is Airsign, and its President Patrick Walsh said, “Imagine targeting the crowd of shoppers with your company’s name or product while they are shopping! As they shop, they look up to see the name of your company or product flying above them. For some, it may be just the reminder or suggestion they need for that ‘hard-to-buy-for’ person.”

There are many options for those looking to ad aerial to their marketing arsenal: banner ads, billboard ads, logo boards, helicopter ads, skywriting, and advertising blimps.

RBR-TVBR observation: We live in a beach area, and as many of you who have visited a beach likely know, the air advertising medium is alive and well here. And we have nothing against it whatsoever. That said, we do not believe it has yet become a substitute for more traditional marketing venues.

Local restaurants and specialty stores are big users of aerial in our area – and almost all of the advertising is in the form of banners pulled by small aircraft. But there is one national advertiser who has a steady presence on our shores – the Geico gecko is no stranger to sunbathers in this location.

One last comment – we suspect that this is one advertising medium that will have a very difficult time translating its message to internet and mobile media, although it certainly is capable of directing traffic there in the form of a sky-written message or banner advertising a web address.