Media Commerce Systems and Marketron Broadcast Solutions announced a pact to provide the radio industry complete electronic buying, ordering, invoicing and payment for the growing direct response (DR) ad business.
StandBuyMedia from Media Commerce Systems provides an online platform for DR agencies to locate and make offers to radio stations with remnant inventory that match their campaign’s demographic, market and format requirements.
Marketron provides business systems to 6,500 U.S. radio stations. Using Marketron Exchange, stations automatically import orders without rekeying from StandBuyMedia and electronically invoice Media Commerce Systems, who pays the station in 10 days.
The combination of the web-based StandBuyMedia platform and Marketron Exchange makes buying and selling remnant advertising in the DR industry fast, easy and efficient. Agencies are able to handle larger volumes of business and radio stations can sell more inventory without disrupting or compromising their current business practices.
“We have worked with the people at Media Commerce Systems for years in providing electronic invoicing to our station customers. Enabling the complete process of ordering, distributing, and invoicing with StandBuyMedia is exactly what Marketron Exchange has been built to do and we believe it will be a great service and benefit to our thousands of station clients,” said Gary Coats, Marketron COO.
“The ability for agencies and stations to electronically conduct routine business efficiently is critical to helping radio grow and withstand competition from other media. We believe StandBuyMedia electronically linked with Marketron Exchange will make the industry more competitive and prosperous,” said Jeffrey Singman, Media Commerce Systems CEO.
Stations using Marketron traffic systems should go to www.marketron.com/exchange to register for Marketron Exchange or call their sales rep for more info. Agencies and stations interested in StandBuyMedia should register at www.standbuymedia.com or can contact Media Commerce Systems directly.
