Media coverage all over the map


We use the phrase metaphorically — technically, media coverage that required a map tended to focus on the Mideast. But suffice it to say that even though the economic crisis was the #1 overall topic, according to the Project for Excellence in Journalism study for 10/19-25/09, it was picked as #1 by only one of five media.

Newspaper and online both picked Afghanistan as the #1 story, while cable and radio went with the health care debate, leaving only network TV placing econ in the top slot. But every medium gave it significant coverage, allowing it to rise to the top.

There was a lot of activity on individual charts that didn’t make the overall top ten during a week lacking any single dominant event.

One of the media was a news story in and of itself, though – the duel between the White House and Fox News Channel came in #5, taking up 5% of the overall newshole and commanding 12% of it from both cable and radio.

Story Overall Newspaper Online NetTV CATV Radio
Economic crisis 15% 13% 17% 16% 15% 14%
Afganistan 13% 17% 17% 10% 11% 4%
Health care debate 10% 4% 3% 4% 21% 20%
Swine flu 5% 5% x 11% 4% 4%
Obama WH v. FNC 5% x x 3% 12% 12%
Obama administration 3% 2% x x 4% 10%
Iran 3% 2% 7% x x x
NWA flight misses airport 2% x 4% 5% x x
Balloon boy Falcon Heene 2% x 3% 7% x x
Somer Thompson murder 2% x 2% 6% 1% x
China x 3% x x x x
Pollution, emissions, green x 3% 2% x x x
Roman Polanski arrested x 3% x x x x
Education system x 2% x x x x
Pakistan x x 4% 2% x x
Sarah Palin x x 2% x x x
Mexican drug war x x x 2% x x
Domestic terrorism x x x x 3% x
2010 elections x x x x 3% x
NJ gubernatorial race x x x x 2% x
VA gubernatorial race x x x x x 4%
Global warming x x x x x 3%
US airline industry x x x x x 2%
Baseball playoffs x x x x x 2%

Source: Project for Excellence in Journalism