Media Finance Focus 2020: Hollywood Out, Virtual Event In


Until now, the Media Financial Management Association (MFM) and its BCCA subsidiary planned to hold its Media Finance Focus conference at Loews Hollywood at the famed Hollywood & Highland complex in Los Angeles.

Due to the ongoing COVID-19 pandemic, the May event is no more. Instead, a virtual event is in the works for mid-June.

MFM’s Board of Directors on April 10 unanimously voted to transform Media Finance Focus 2020, the 60th annual conference for MFM and BCCA, into a virtual event.

It will begin the week of June 15 and is structured as follows:

  • 40 one-hour virtual sessions will be offered over the course of 10 weeks, beginning June 15 and continuing into August.

The sessions will be tailored to allow for maximum interaction with the presenters in real time.

Those holding full conference registrations may attend up to 20 of the one-hour sessions. As of now, two sessions will be scheduled each Tuesday and Thursday until August, the first at Noon ET, followed by a second session at 2pm ET.

In addition, the Association is planning to add topic-specific roundtable discussions.

“The Board, the MFM/BCCA staff, and our committee members are committed to making the virtual conference as accessible, inclusive, and participatory as possible,” Mary M. Collins, President/CEO of MFM and BCCA, said.  “Our goal is to make this new format engaging and interactive by taking advantage of exciting technology that will enable attendees to experience these virtual sessions as if they are in the same room with the speakers.”