Media General, Nielsen Ink New Contracts


NielsenMedia GeneralMedia General has renewed its subscription to Nielsen’s local television measurement service for 48 markets.

The television owner also expanded its subscription to include Nielsen Local TV View, which helps local owners increase their viewing analysis within and across markets, create custom trading areas or get insights into sub-sets of their audience.

Citing the new agreement, Nielsen SVP/Managing Director Local Television Jeff Wender says: “We look forward to working with them to help affirm their strong presence in these markets and move their share of ad revenue.”