O. Reid Ashe Jr. announced plans to retire the end of this year as COO, Exec. VP and a director of Media General. Effective in October, the company’s upper ranks are being restructured with three executive officers in new positions.
“Throughout a 40-year career in the media industry, Reid has distinguished himself as a leader. In the past 15 years, he has become particularly well known for leading change within our industry as it transforms itself into a true multimedia model for both journalism and sales,” said President and CEO Marshall Morton. “Media General has been fortunate to have Reid as its Chief Operating Officer since 2001. His leadership as a member of our original team in Tampa that pioneered convergence has been invaluable as we have implemented our digital media strategy. We shall miss him, and we wish Reid and his wife, Lisa, all the best.”
Effective October 1st, George L. Mahoney will become Vice President, Growth and Performance, an operation that was established in 2009 to further intensify Media General’s focus on digital media opportunities and operational excellence initiatives. Mahoney is currently Vice President, General Counsel and Secretary.
Also on October 1st, John A. Schauss will become Vice President, Market Operations, with responsibility for all of the company’s local media properties within its five geographically-focused markets. Schauss is currently Vice President, Finance and Chief Financial Officer.
With Schauss taking on those new responsibilities, James F. Woodward will become Vice President, Finance and Chief Financial Officer. Woodward is currently Group Vice President, Growth and Performance.
“The appointment of these three proven leaders to their new positions will ensure continued strong, experienced and effective leadership at Media General in the years ahead. I look forward to working with each of them in their new roles, as we continue to accelerate our transition to a digital model,” said Morton.