Media General stations, expand real estate partnership


Media General said it will extend its Zillow real estate partnership to all of its television station markets by the end of the year. Media General is now the first member of the Zillow Newspaper Consortium to sell Zillow advertising through its TV station sales teams.  The company will launch a Zillow co-branded real estate marketplace on each of its television websites, and sell Zillow display ads  inventory in 15 new markets.

Media General owns:
Tampa – St. Petersburg WFLA-TV
Raleigh – Durham – Fayetteville WNCN-TV
Columbus, OH – WCMH-TV
Greenville – Spartanburg, SC – WSPA-TV, WYCW-TV
Birmingham, AL WVTM-TV
Providence, RI – WJAR-TV
Mobile – Pensacola – WKRG-TV
Roanoke – Lynchburg, VA WSLS-TV
Jackson, MS WJTV-TV
Tri-Cities (TN / VA) – WJHL-TV
Savannah WSAV-TV
Charleston, SC WCBD-TV
Greenville – New Bern, NC – WNCT-TV
Myrtle Beach, SC WBTW-TV
Augusta, GA WJBF-TV 6
Columbus, GA WRBL-TV
Hattiesburg – Laurel, MS WHLT-TV

The move follows the recent extension of the company’s Yahoo! Display advertising partnership to its television markets.

Media General’s TV sites will now include Zillow’s search functionality where users can enter any home address, neighborhood or locality and find Zestimate home values, recently sold homes, homes for sale, homes for rent, open house listings and local market data, on a co-branded version of Zillow.  Visitors to the co-branded sites can also access all of Zillow’s real estate community content via Zillow Advice, and mortgage rates and information from Zillow Mortgage Marketplace.

Launched in 2008, The Zillow Newspaper Consortium enables newspaper sales teams to sell featured listings and advertising on to local real estate advertisers.  In April 2009, Zillow expanded the scope of the Consortium and launched co-branded Web sites powered by Zillow’s search technology and real estate data with 180 newspapers.

Media General has been selling Zillow display advertising in its newspaper markets since 2008, including three convergence markets, where the company operates both a newspaper and a television station.  The Tampa Tribune, Richmond Times-Dispatch and Winston-Salem Journal were among the first newspaper sites to offer visitors a local co-branded real estate marketplace powered.