What We Can Learn From Matt Lauer About Managing Crisis


The Harvey Weinstein scandal has prompted a snowballing national conversation about sexual assault in the workplace. Historically, a handful of brands have been able to bounce back after a high-level employee or board member was involved in a scandal. However, most of those cases have involved activities other than sexual misconduct, like cooking the books, anti-competitive practices, or in the case of Brian Williams, false reporting.

In the last few months, allegations of sexual misconduct have spread rapidly from industry to industry, with fresh stories surfacing on almost a daily basis. We haven’t yet seen the magnitude to which these stories will impact the standards to which our society will hold brands. Could the radio industry be impacted in the coming weeks? Is there more fallout in local TV?

It is likely that those standards are only going to get higher, says Media Information Bureau guest columnist Deb Gabor, founder and “brand dominatrix” of brand strategy consultancy Sol Marketing.

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