Media Matters released two of the radio ads it plans to use against Rush – and they’ll be airing locally against stations that play his program. Media Matters launched its $100,000 campaign 3/22. The ads use audio from Limbaugh’s attack on Fluke, and criticize affiliates for airing his show. MM called the ads “community service announcements.” The ads ask listeners to call the local stations (they give out the number) and complain about airing the show.
The ads use Limbaugh’s own words about Sandra Fluke, who testified at a congressional hearing that contraception should be paid for in health plans: that she wanted to be paid to have sex, which made her a slut and a prostitute. In return for the money, he said Fluke should post videos of herself having sex.
In one of the ads, listeners are urged to call the local station that carries Limbaugh to say “we don’t talk to women like that” in our city. Ad time was purchased in Boston; Chicago; Detroit; Seattle; Milwaukee; St. Louis; Macon, GA; and Cedar Rapids, IA.
The cities were selected to support active local campaigns against Limbaugh or because of perceptions Limbaugh may be vulnerable in that market, said Angelo Carusone of Media Matters.
Listen to the two ads below, which mention WLS specifically:
RBR-TVBR observation: The ads remind us of a political smear campaign at the height of a hotly-contested election. They bring out the worst of the worst of what Limbaugh said about Fluke and include MM commentary interspersed with a woman’s voice.