Media Monitors has unveiled a new service: local Internet ad tracking intelligence available in the suite of analytical services already offered for radio, TV, cable and newspapers. It tracks local online display advertising by placing data collection equipment physically in the markets monitored. By tracking online advertising on web properties specifically targeted to that market, Media Monitors says it is accurately providing a view of in-market advertising.
Said Philippe Generali, President/CEO of Media Monitors: “According to BIA Kelsey, US Local Online Advertising is projected to grow from 21 Billion in 2011 to almost 40 Billion by 2016. They project an annual growth rate of 12.7%. Media Monitors had to be there, so we created our new service Local Internet. We’ve built the ultimate strategic weapon to help our clients get a bigger slice of the growing local online advertising pie.”