This Advertiser Has Zero To Sell To Listeners


by Diana Stokey, Media Monitors

There’s much status quo in the latest Media Monitors Radio Spot Ten report.

But, it’s worth noting that one advertiser is pushing a new soft drink line by turning to spot radio.

Coca-Cola Zero Sugar is now a Top 10 radio campaign, climbing to No. 8 from No. 12 for the week ending Sept. 17, with 20,533 ads.

It’s a welcome return for another stalwart in the food and beverage category, joining McDonald’s as the only brands in the Spot Ten Radio chart you can consume by eating.

GEICO, The Home Depot, and Indeed all remain Top 5 brands at spot radio.