A Mobile Player’s New Cable Push


There’s a new entrant in this week’s Media Monitors Spot Ten Cable report, and it is the only wireless services provider found on the latest look at spot cable activity on a national level.

That would be T-Mobile, which jumps into the Spot Ten from last week’s No. 22 position.

Meanwhile, JCPenney propels itself into the second slot, rising from No. 11.

Even so, there’s no disputing what company is the King of Cable.

GEICO is again the big No. 1, and it does it with 58,470 spots — creating a huge gap between it and JCPenney.

Here’s this week Spot Ten Cable chart, in full: