Walmart Weaves Its Way Back To Radio


by Diana Stokey, Media Monitors

The holiday shopping season has officially started, and Walmart is using a variety of media — including radio — to reach potential shoppers.

In last week’s Media Monitors Radio Spot Ten report, Walmart sprinted from No. 65 to No. 5, with 26,431 ads detected at the stations tracked by the service.

Meanwhile, AT&T Wireless zoomed from No. 29 to No. 6, with 25,706 commercials.

Here is a full look at this week’s chart.