by Diana Stokey, Media Monitors
If there’s one believer in radio for boosting sales ahead of Columbus Day Weekend, a big Q4 retail period ahead of the holiday shopping season, it is Macy’s.
The national retailer greatly boosted its radio spots for the week ending Oct. 8, finishing well into the latest Media Monitors Radio Spot Ten report.
Macy’s rose from No. 30 to No. 5, with 27,584 ads.
Meanwhile, retail rival JCPenney jumped from No. 8 to No. 4, clearing 32,900 spots.
Here’s the full chart for the week ending Oct. 8, 2017: