by Diana Stokey, Media Monitors
The nation’s two biggest do-it-yourself home and hardware retailers have been avid users of AM and FM radio to help lure consumers and boost sales. Both Lowe’s and The Home Depot once again demonstrated how much they love the medium, based on the latest data found on Media Monitors Spot Ten Radio chart.
In last week’s Media Monitors Radio Spot Ten report, The Home Depot moved up to first place, airing 53,468 spots.
Lowe’s returned to the Spot Ten to take fifth place, with 33,654 ads.
Meanwhile, Telemundo and Discover also made big moves.
Here’s the full Media Monitors Radio Spot Ten for the week ending Aug. 27: