Familiar Brands Fulfill Cable Needs


Tried and true. Ol’ familiar brands.

That’s what one will see in the latest Media Monitors Spot Ten Cable report, with GEICO once again on top. That said, there’s a new No. 2 among auto insurance brands in a fiercely competitive category.

That would be Liberty Mutual Insurance, with nearly 50,000 spot plays putting the brand at No. 2.

With JcPenney new at No. 3, the retailer is the only “big box” department store this week using spot cable.

Meanwhile, for QSRs, the place with meats is meeting its needs with spot cable.

Arby’s climbs into the Spot Ten on the power of 26,827 spots.