Media pros: Whatever you do, don’t run out of coffee


Survey / PollAccording to a new study, the editor/writer/media category is one of the top ten when it comes to coffee consumption, and a number of other related categories also make the top ten list.

The study comes from Dunkin’ Donuts and CareerBuilder – and despite the fact that it has the former has a vested interest in selling coffee, that doesn’t impugn the reliability of the results for two reasons. One, Dunkin’ Donuts doesn’t have a vested interest in what employment category it sells to most (and there are no such concerns with CareerBuilder at all), and two, it used the reliable Harris Interactive polling service to get its results.

Other categories in the top ten that populate media companies are sales reps, marketing/PR professionals, business execs, engineers and IT managers.

The need for coffee is nothing new to any broadcaster with a live morning program. But the need for the eye-opening substance entwined almost from the top to the bottom of a typical media company.

In short, if you are running a media company of any kind, making sure there is an ample supply of coffee is likely a very worthwhile investment.

Here are the top ten categories:
* Food Preparation/Service Workers
* Scientists
* Sales Representatives
* Marketing/Public Relations Professionals
* Nurses (Nurse, Nurse Practitioner or Physician Assistant)
* Editors/Writers/Media Workers
* Business Executives
* Teachers/Instructors (K-12)
* Engineering Technicians/Support
* IT Managers/Network Administrators

According to the study, of the workers who indulge in coffee, 63% indulge in two cups, and 28% indulge in more than that. The Northeast is by far the leader, with 64% of the workforce drinking one cup or more, followed by 54% in the South and 51% each in the Midwest and West.
According to Cynthia McIntyre, Vice President of Marketing & Communications at CareerBuilder, “There’s a reason why coffee is a staple in the workplace. Workers report that coffee fuels higher energy and productivity, and serves as a means to socialize with colleagues.” 

RBR-TVBR observation: All we know is, on rare occasion we’ve been in an office that lacked a coffee brewer. But that situation was never allowed to exist for long.