Media Storm has been chosen by the Academy of Motion Picture Arts and Sciences as its media buying agency of record and will start work with the upcoming 82nd Academy Awards, which will be presented on March 7, 2010. This was announced by Media Storm Co-Founder and Managing Partner Craig Woerz.
The Academy has brought Media Storm aboard to support its efforts to build upon the momentum generated by the most recent Academy Awards telecast which aired in February 2009 and had a 13% ratings increase over the previous year. Media Storm’s expertise in both the entertainment and interactive media space will be important contributors to maintaining and building viewer awareness of the upcoming Oscar® telecast on March 7, 2010.
In addition, Media Storm will craft a long-lead awareness campaign to get viewers thinking about the Awards early. This integrated digital and traditional media strategy will utilize mostly un-paid elements, leveraging media relationships, partnerships and content opportunities to extend the reach of the campaign.