MediaBank, provider of technology solutions designed to help better manage the end-to-end media buying process, announced an expanded data integration with the Google TV Ads platform. This collaboration gives MediaBank users direct access to Google TV Ads, allowing them to view response metrics and optimize their campaigns in order to increase return on investment, all while using the same system on which they purchase all other media.
"MediaBank’s commitment to connectivity with the entire ecosystem of media buying and planning tools is again proving to be a key differentiator," said Brad Keywell, co-founder of MediaBank. "Our integration with Google TV Ads not only advances the adoption of its digital platform, but improves the ability to analyze programs, which is more important than ever. As advertisers increasingly demand more precise metrics, this integration will help MediaBank clients make better business decisions."
Google’s TV Ads platform can report second-by-second data from millions of anonymous set-top-boxes, allowing advertisers to measure viewership of their ads more precisely.