Mediabrands launches branded entertainment unit


Nick Brien, President and CEO Mediabrands, the media management unit of IPG, announced the appointment of Scott Donaton, former Entertainment Weekly Publisher, to lead Mediabrands’ new branded entertainment unit “Ensemble.”  Through an alliance with Media Link, LLC, Ensemble will help Mediabrands clients leverage a range of strategic branded entertainment opportunities.  A proven executive with deep experience in entertainment, brand marketing and content creation, Scott will work with Mediabrands agencies and their clients to bridge the gap between marketers and the entertainment industry. 

Leveraging his years of entertainment marketing, Scott will collaborate with the entertainment resources within Initiative, UM, and the Specialty Service Groups, to bring their respective clients a first-look and direct access to strategic branded entertainment opportunities.  While, Initiative and UM will continue to seek, develop and execute entertainment content for their clients, Scott will provide a bigger Hollywood connection, working with each agency to further customize the activation and articulation of each deal to drive tangible business results.