Mediabrands launching Hispanic unit


Rick Marroquin has joined Mediabrands as Managing Director to head its new business unit focusing specifically on the Hispanic media & marketing space plus the emerging multicultural arena.  Before joining Mediabrands Rick was CMO at Batanga (online Hispanic radio net) and prior to that Director of Marketing, U.S. Hispanic at McDonalds. Several clients across Initiative, Universal McCann, and J3, are fully active in the Hispanic marketplace and Mediabrands is committed to delivering extensive thought leadership and expertise in this space to move their business forward.