MediaCom announced several major appointments designed to strengthen and expand the agency’s core offering. The announcements were made by North American CEO Doug Checkeris.
Adam Pincus, formerly director of the agency’s branded entertainment division, has been promoted to the role of Managing Partner/ Director of Content. In this newly created position, Adam will lead the agency’s creative efforts in four key areas: branded entertainment, brand integrations, content distribution opportunities, and sponsorships that align brands with existing sports, entertainment and cause-related properties through a partnership with MediaCom ESP.
“The ability to control and develop content within a cost-efficient model represents a growing opportunity for our clients, and therefore a growing opportunity for MediaCom. Content is now an inseparable part of a truly integrated communications strategy. We are committed to providing clients with these services, and we’re fortunate that we have the tremendous talent of Adam and his team to lead us in this endeavor,” said Checkeris.
Pincus has already spearheaded several projects for MediaCom clients including Diageo brands Baileys and Guinness, Hennessy, ConAgra and Audi, including an upcoming Audi sponsored documentary on the U.S. Ski Team to premier the end of January. He joined MediaCom in 2007 to develop the agency’s entertainment division. Prior to MediaCom, he was a senior vice president for Sundance Channel, where he oversaw the development and production of original programming, on-air promotions and digital initiatives.
In the area of client leadership, Paul Hindle joins MediaCom as Managing Partner to lead the agency’s GlaxoSmithKline account. Matt Schwach, who is currently Managing Partner on the GSK business, is moving off the account to lead MediaCom’s Chicago office in a newly created position. Both will report to Euan Jarvie, Chief Client Officer.
Prior to joining MediaCom, Hindle helped launch Publicis: Optimedia Inside, a joint venture between Publicis NY and Optimedia NY. As Head of Communications Planning, he led the unit’s efforts to facilitate creative, media and digital collaboration within the upfront idea generation phase for clients including Nestle Buitoni, Nestle Hot Pockets, Citigroup and TGIFridays.
Schwach’s move to Chicago comes three years after joining MediaCom. During his tenure with GSK, Matt and his team have contributed to the company’s significant growth in the U.S. During the past 3 years, Schwach led a comprehensively integrated team built to create business building strategies for GSK’s pharmaceutical and consumer healthcare divisions that are implemented across all communications channels. Prior to MediaCom, Schwach was cofounder of mediaedge:cia.
Checkeris also announced that Gregory Pruitt has joined MediaCom as Managing Partner/New Business. In this role, Pruitt will lead the agency’s client development and business growth initiatives.
For the past two years, Pruitt led his own business development consulting practice, offering strategic positioning, business intelligence, outreach and new business best practices to clients. Prior to his consulting work, he was the director of business development for Cliff Freeman & Partners, Devito/Verdi and Olgivy’s 141 Worldwide.