MediaCom realigns digital


MediaCom has enhanced its digital offering to help clients successfully compete in the digitally-driven world. Elements of this restructuring include the creation of a new globally-united digital entity “Beyond Interaction,” unifying all MediaCom global digital agencies under one umbrella. Six new senior-level positions over past nine months will be added to provide a deeper focus on digital strategy and analytics that drives business and marketing results as well.

MediaCom has repositioned its global digital offices spanning 23 countries. With Beyond Interaction at its digital core, MediaCom will continue to offer its clients a complete set of resources that encompasses digital media planning, brand strategy and digital design and development to produce optimal results.