Mediaedge:cia launches MEC Access


Mediaedge:cia has combined the resources of all of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access. MEC Access consists of existing Mediaedge:cia units including MEC Sponsorship, The Leverage Group and Sponsorcom. This unified offer is the first to be fully integrated into a media communications agency. With 30 locations globally, the new division will offer clients a one-stop shop for the creation and delivery of strategic partnerships and sponsorships across nine different platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport. The Americas will be headed by Richard Yaffa, based in New York. Clients include Citi, Colgate Palmolive, DHL, Energizer, Sony Ericsson, TomTom, Visa and Xerox.