MediaFLO USA, a subsidiary of Qualcomm, and Scripps Networks have announced Food Netwotk, a new FLO TV lifestyle service that gives AT&T Mobile TV customers a feast of home and cooking programming in time for their Thanksgiving, Christmas, Hanukkah, New Year’s and bowl game celebrations. This is Scripps Networks’ first mobile TV offering and will air content that includes bites of programming favorites from Food Network, as well as HGTV shows such as "Myles of Style" and "Design on a Dime," and popular shows from DIY Network and Fine Living Network. FOOD will run mid-November through February 3, 2009.
The new addition to FLO TV’s service provides consumers with compelling, timely and entertaining lifestyle content covering such topics as how to prepare a memorable meal, upgrade your kitchen and create festive decorations. The FOOD programming will feature a Food Network TV talent including Paula Dean, Bobby Flay, Giada De Laurentiis and Rachael Ray.
All programs featured on the FLO TV service are available to consumers through leading wireless operators in more than 63 major metros, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C.