A pair of new web services branded as SeeSpotRun are being launched this week by Mediaguide, a broadcast radio monitoring and measurement provider. The SeeSpotRun (SSR) website www.seespotrun.com has been designed to give radio advertisers easy, self-serve tools providing transparency into any radio ad strategy or campaign. The website includes two services; Ad Verification for monitoring specific content or campaigns and Insight, a competitive intelligence and benchmarking service containing comprehensive, market-wide ad placement information- both current and historical.
SeeSpotRun provides occurrence level data in real-time, covers the most markets and stations, requires no distribution of encoded ads and requires no punitive long-term agreements. “Our approach is to make better radio planning and execution information available to the entire radio community.” said Mike Morin, SVP of Business Development at Mediaguide. “As current economic conditions put advertising budgets under more scrutiny than ever, advertisers are looking for ways to make more strategic decisions on their media buys.”