Retailers Rev Their Register Engines With Cable Spots


by Diana Stokey, Media Monitors

In last week’s Media Monitors Cable Spot Ten report, GEICO was again No. 1. But, a look at the retailers actively using cable TV spots shows they’re hungry for holiday shoppers — and MVPDs and DBS providers with local avails are benefiting.

The latest report shows that JC Penney was No. 2 for another week, with 45,744 ads. Walmart advanced to No. 3, clearing 29,792 commercials, while Target debuts in eighth place, with 24,780 ads.

Meanwhile, Toys R Us can be found in seventh place running 26,524 spots.

Also new to the Spot Ten Cable chart is a campaign for the Mitsubishi Outlander, as seen below.