The Coca-Cola Company Makes Big Cable Push


by Diana Stokey, Media Monitors

Have you seen the first-ever TV commercials to feature a variety of Coca-Cola brands, which makes it clear to consumers that Honest Tea and Glaceau SmartWater are siblings to “the real thing”? If so, you were likely tuned to a cable network tracked by Media Monitors, based on the newest Cable Spot Ten report.

In last week’s Media Monitors Cable Spot Ten report, The Coca-Cola Company landed in seventh place, thanks to 25,465 spots airing on the networks between Sept. 18-24.

Meanwhile, it was a big week for a QSR star: Burger King, which is now the No. 3 advertiser using spot cable.