Mediaocean and Cox Reps to Partner


HandshakeSoftware platform provider for the advertising world Mediaocean, and Cox Reps, a diversified, cross-platform seller of local advertising, announced Tuesday a partnership that will give media buyers access to local market-level digital inventory to complement traditional TV buys within the same platform.

Available mid-summer, the Cox Reps integration within Mediaocean’s media management platform, Spectra, will allow clients to advertise with major networks while at the same time extending their reach to local audiences in key and targeted markets nationwide.

Brands and agencies can quickly access and manage unique, premium, direct-station inventory in Spectra, activating Cox Reps All Video Execution, C.R.A.V.E., that offers premium video, display, and mobile placements on over 350 TV station websites, and local news and lifestyle websites, at local, regional, and national levels.

“The need for digital and TV convergence is increasingly important for agencies and brands, and we’re working to make that convergence as seamless as possible through our partnerships,” said Cordie DePascale, VP of Product and Partner Solutions at Mediaocean.