Mediasmith to be SEGA’s AOR for print, digital


Mediasmith announced today that SEGA of America has engaged the company as their media agency to provide digital and print media planning and buying for their FY 2009 game launches. This is the fourth account acquisition for Mediasmith year to date with incremental billings totaling over 20 million.

Mediasmith will leverage its knowledge base as premier media architects to develop innovative campaigns integrating emerging technologies and digital media solutions with traditional media programs. Campaign strategies will promote the release of upcoming game titles across multiple console platforms, handheld game systems and the PC.

David L. Smith, founder and CEO of Mediasmith states, “Mediasmith has extensive experience implementing strategic media plans in the gaming space. Our gaming experience dates back to the early ‘80’s working with game publishers such as Capcom and Activision. We’ve since worked with various gaming clients on a project by project basis to create integrated plans across both traditional and digital media platforms that speak to gamers and game enthusiasts. Our appointment as SEGA’s print and digital media agency for FY 2009 game launches affords us the opportunity to really put our media prowess to work in the gaming space to reach many different audiences from the hardcore gamer to casual player. Especially now with the acceptance of many emerging technologies, we are really looking forward to trying new and innovative techniques. We have some truly innovative ideas to bring to the table and are looking forward to implementing them with SEGA.”