MediaVest, Google sign major ad placement deal


publicisLogoOutside of the usual digital UpFronts in May, Google has signed its biggest cross-media advertising deal with Publicis’ MediaVest, whose clients include Coca-Cola, Honda and Walmart. MediaVest has committed to spending tens of millions of dollars over the next year to place advertising on YouTube as well as Google’s web and mobile networks

Please Login to view this premium content. (Not a member? Join Today!)