Mediavest-NABOB Ad Event Deemed Success


NABOBThe recent event that put together station owners that belong to the National Association of Black Owned Broadcasters with Mediavest clients was deemed a success by organizers.

We recently reported organizers of the Feb. 26 New York City event hoped it introductions would spur advertising buys on minority-owned stations.

In a three-hour “speed-dating” process station owners and managers were able to meet with over a hundred representatives from ad agencies, including Starcom Mediavest group, ZenithOptimedia, OMD, Horizon, Initiative, UM Worldwide, Dentsu Aegis, Media Assembly and others.

“We engaged close to 35 representatives from participating agencies that were representing a lot of brands that make sense for us. It was a tremendous effort,” one NABOB member told the organization afterwards.

NABOB urges all attendees to keep the group appraised of progress.

“Making those contacts was the first important step,” NABOB President Jim Winston said in a note to members.

At the Mediavest event, NABOB also discussed with the agencies their views about working with a NABOB Network that would include many of the NABOB members that were not able to attend in New York. The agencies were receptive to such a network proposal, according to Winston.