Meet The Reverse Auction’s Biggest Broadcast Winners


Much has been said about the big payday seen at companies including Entravision Communications and Comcast, which is sacrificing WNBC-4 in New York and Telemundo O&Os in Chicago and Philadelphia for $481.6 million.

However, the biggest bonanza to come in the Reverse Auction involves such individuals as Miami Lakes, Fla.-based Bob Behar and Alex Meruelo, Founder and Chief Executive Officer of The Meruelo Group.

It also appears that the owners of TV stations serving Spanish-speaking U.S. Hispanics are the biggest winners in the now-concluded FCC Spectrum Auction, based on the dollars set to come their way.

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