Melky Cabrera suspension could hurt ratings

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San Francisco GiantsThe San Francisco Giants are one hot team in that market. Star outfielder Melky Cabrera was having a great year and just got suspended for 50 games for testosterone doping. Now it looks like the team will not make the playoffs.


Cabrera was batting .346 with 11 home runs and 60 RBIs in his first season with San Francisco and is five hits shy of 1,000 in his big league career. He singled and hit a two-run homer off Texas pitcher Matt Harrison last month in the National League’s 8-0 win in the All-Star game, earning MVP honors for the game and securing homefield advantage for the World Series.

The bad news as well may have a big impact on ratings and ad revenues (including playoff $$) for Comcast Sports Net, which carries the bulk of the games (see below); Fox and ESPN nationally and local radio and TV stations carrying the team, like KTVU (FOX) KNTV (NBC), KNBR-AM and KTRB-AM in Spanish.

As you can see, there are a lot of games left:

Date Opponent Time (PT) TV Radio

August

Monday, August 20 @LA Dodgers 7:10 PM CSN-BA HD, ESPN2 KNBR 680
Tuesday, August 21 @LA Dodgers 7:10 PM CSN-BA HD KNBR 680
Wednesday, August 22 @LA Dodgers 7:10 PM NBC Bay Area KNBR 680
Thursday, August 23 vs. Atlanta 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Friday, August 24 vs. Atlanta 7:15 PM NBC Bay Area KNBR 680, KTRB 860 (Sp.)
Saturday, August 25 vs. Atlanta 1:05 PM FOX KNBR 680, KTRB 860 (Sp.)
Sunday, August 26 vs. Atlanta 5:00 PM ESPN KNBR 680, KTRB 860 (Sp.)
Tuesday, August 28 @Houston 5:05 PM CSN-BA HD KNBR 680
Wednesday, August 29 @Houston 5:05 PM CSN-BA HD KNBR 680
Thursday, August 30 @Houston 5:05 PM CSN-BA HD KNBR 680
Friday, August 31 @Chi Cubs 11:20 AM CSN-BA HD KNBR 680

September

Saturday, September 1 @Chi Cubs 10:05 AM CSN-BA HD KNBR 680
Sunday, September 2 @Chi Cubs 11:20 AM CSN-BA HD KNBR 680
Monday, September 3 vs. Arizona 1:05 PM CSN-BA HD KNBR 680
Tuesday, September 4 vs. Arizona 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Wednesday, September 5 vs. Arizona 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Friday, September 7 vs. LA Dodgers 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Saturday, September 8 vs. LA Dodgers 1:05 PM FOX KNBR 680, KTRB 860 (Sp.)
Sunday, September 9 vs. LA Dodgers 1:05 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Monday, September 10 @Colorado 5:40 PM CSN-BA HD KNBR 680
Tuesday, September 11 @Colorado 5:40 PM CSN-BA HD KNBR 680
Wednesday, September 12 @Colorado 5:40 PM CSN-BA HD KNBR 680
Friday, September 14 @Arizona 6:40 PM NBC Bay Area KNBR 680
Saturday, September 15 @Arizona 5:10 PM CSN-BA HD KNBR 680
Sunday, September 16 @Arizona 1:10 PM CSN-BA HD KNBR 680
Monday, September 17 vs. Colorado 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Tuesday, September 18 vs. Colorado 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Wednesday, September 19 vs. Colorado 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Thursday, September 20 vs. Colorado 12:45 PM CSN-BA HD KNBR 680
Friday, September 21 vs. San Diego 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Saturday, September 22 vs. San Diego 6:05 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Sunday, September 23 vs. San Diego 1:05 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Tuesday, September 25 vs. Arizona 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Wednesday, September 26 vs. Arizona 7:15 PM CSN-BA HD KNBR 680, KTRB 860 (Sp.)
Thursday, September 27 vs. Arizona 12:45 PM CSN-BA HD KNBR 680
Friday, September 28 @San Diego 7:05 PM CSN-BA HD KNBR 680
Saturday, September 29 @San Diego 5:35 PM NBC Bay Area KNBR 680
Sunday, September 30 @San Diego 1:05 PM CSN-BA HD KNBR 680

October

Monday, October 1 @LA Dodgers 7:10 PM CSN-BA HD KNBR 680
Tuesday, October 2 @LA Dodgers 7:10 PM CSN-BA HD KNBR 680
Wednesday, October 3 @LA Dodgers 4:15 PM CSN-BA HD KNBR 680

Meanwhile, The Oakland A’s may see a bit of a resurgence in ratings and revenues from the Giants’ misfortune. They air on Comcast sports net and these California stations:

KAHI 950 AM            Auburn

KATA 1340 AM         Eureka

KBLF 1490 AM         Red Bluff

KCWH 102.3 FM      Mt. Shasta

KESP 970 AM          Modesto

KFPT 790 AM           Fresno

KGMZ 95.7 FM         San Francisco/Oakland

Station Name           Location

KMYC 1410 AM       Marysville

KNRO 1670 AM       Redding

KPOD 1240 AM        Crescent City

KRKC 1490 AM/104.9 FM King City

KSAC 105.5 FM       Sacramento

KVON 1440 AM        Napa

KXBX 1270 AM        Lakeport

RBR-TVBR observation: Just goes to show you how one person on a sports team can affect so much!