Meredith continued its program to beef up its Meredith Integrated Marketing with the acquisition of Directive Corporation, a specialized customer intelligence firm that leverages database strategy, analytics and customer asset management.
Directive was formed in 2004 by a group of veteran marketing experts, led by Jack Wolf, former CEO of Targetbase, and Frederick Barber, former Executive VP of Conclusive Strategies. Directive’s current clients include Suzuki, Petco, Pizza Hut and Rewards Network. Directive is the latest in a series of marketing services and interactive acquisitions by Meredith in the last 18 months that include interactive marketing companies O’Grady Meyers and Genex; word-of-mouth and Web 2.0 marketing specialist New Media Strategies and online health search engine Healia.
